Home > Business, Ecology, Enterprising > Startup Apparel Company Launches Revolutionary Piece

Startup Apparel Company Launches Revolutionary Piece

Nov. 17, 2011 – Austin, TX & Denver, CO

{r}evolution apparel introduces its signature piece, the Versalette — a multi-functional garment that can be worn over 15 different ways. It’s made in the USA with 100 percent recycled materials.

The boot-strapped clothing company was started by entrepreneurs, Kristin Glenn (25) of Denver, CO and Shannon Whitehead (26) of Austin, TX, in September 2010. The idea for a minimalist, travel clothing line was sparked after backpacking around the world as recent post-grads.

This is their first piece brought to market through the crowd-funding site Kickstarter.com. The company plans to raise capital through pre-sales of the Versalette and will begin production pending the success of the campaign. The goal is to raise $20,000 by Dec. 22.

Glenn, a business major at Tulane University, and Whitehead, a journalism major at the University of Florida, met in Australia in 2008 while trying to escape corporate America. They reconnected on Facebook in 2010 and made it their mission to create a business that would improve the exploitative fashion industry.

Glenn and Whitehead hope to “revolutionize fashion” with the Versalette, and later, the 10 other ultra-functional pieces of their line. The company was founded on the premise of “doing more with less” by designing versatile apparel, promoting sustainable production methods, and encouraging others to make mindful purchases.

After visiting organic cotton farms in Nicaragua, eco-friendly factories in North Carolina, and sourcing fabric samples from all over the world, they have found an American manufacturer that shares a similar mission and set of values.

Pre-sales of the Versalette are available on Kickstarter.com.

See contact information below, and view the press kit and lookbook.


Contact information:
Kristin Glenn, Denver, CO, 417-274-1650, kristin@revolutionapparel.me
Shannon Whitehead, Austin, TX, 781-799-4742, shannon@revolutionapparel.me

Company information:
Business name: {r}evolution apparel
Company name: All of Us Revolution LLC

Relevant links:
Facebook (company)
Facebook ({r}evolution apparel)

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